It’s official! Gap and Diane Von Furstenberg have announced that they’re partnering to launch a global kids & baby collection. The DVF GapKids and BabyGap collections will be available to customers around the world in stores and online in Spring 2012.
GapKids and babyGap, two of the most recognized names in children’s apparel, announced plans today for a new collection created for Gap by Diane von Furstenberg. The collection is expected to be available for purchase to customers in March 2012 through GapKids and babyGap stores in almost 30 countries including United States, Canada, United Kingdom, Italy, France, China, Japan and Australia as well as online in 75 countries.
“We’re thrilled to have the opportunity to build on Gap’s successful past collaborations and develop this collection with Diane, a true American fashion icon and inspiration to women around the world,” said Art Peck, President of Gap brand, North America. “I’m also looking forward to offering our customers an exciting collection that applies her signature approach to print, optimistic color and femininity, mixed with our expertise in great quality premium children’s clothing at accessible prices.”
Diane von Furstenberg comments, “As a proud mother and grandmother I am so excited to create a capsule collection for children with the superstar retailer, Gap.”
GapKids and babyGap divisions are two of Gap brand’s strongest performing divisions in North America, and are continuing to build a strong global following with customers in countries including Japan, the UK and even as far as the United Arab Emirates. In addition, GapKids and babyGap products have recently risen in status as one of the highest demanded categories in the company’s European e-commerce division.