- Rolls-Royce Motor Cars North America inaugurates Private Office New York
- This is the third Private Office worldwide and the first in North America, Rolls-Royce’s largest global market
- For the first time, North American clients can work directly with a Bespoke designer to bring their commissions to life
- The exclusive office supports increasing client engagement on more valuable and complex commissions
- It also serves as a venue for dealers and clients to view and commission Rolls-Royce Private Collections
“Private Office New York responds directly to our North American clients’ requests for increasingly sophisticated Bespoke projects. We see a growing appetite for our world-renowned craftsmanship, technology, and design in advanced commissions. This space gives us a home in the heart of New York’s newest creative district.” – Martin Fritsches, President & CEO, Rolls-Royce Motor Cars NA LLC
“Today’s inauguration marks a key moment for Rolls-Royce in the Americas. The studio offers clients throughout the region a slice of Rolls-Royce within easy reach. This investment addresses the rising engagement from regional clients, challenging our designers to create our most exciting and intricate commissions yet. Private Office New York brings to mind the magical environment of Goodwood, enhancing the brand experience for our clients.” – Chris Brownridge, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars has unveiled Private Office New York, joining centers in Shanghai, China and Dubai, UAE. The exclusive studio, overlooking New York City’s Meatpacking District, is available by appointment to North American clients and dealers.
Bespoke customization, the hallmark of Rolls-Royce, increasingly adds value beyond a model’s starting price. Private Office New York provides an authentic setting for clients to explore design possibilities. For the first time, U.S.-based designers will help clients realize their visions, emphasizing value creation over commission volume.
As clients initiate commissions with authorized dealers, the Bespoke team will determine which projects require Private Office support. Designers use physical samples to create initial concepts, sparking creative dialogue. The studio’s luxurious space, featuring authentic materials and colors, nurtures client’s creativity.
Private Office New York will also highlight future Rolls-Royce Private Collections. These exclusive, themed collections highlight the Bespoke Collective’s artistry, with each project extending inspiring narratives through craft, design, and engineering.
The office complements local dealership experiences, exploring each client’s unique lifestyle, preferences, and needs. Designers assess requests, color palettes, and moods through formal and casual interviews. Clients can share personal items or images to infuse their personality into designs.
Housing a vast array of samples—fabrics, paints, leathers, and textiles in diverse colors and finishes—Private Office New York equips designers with cutting-edge technology to present materials, techniques, and ideas before commission finalization.
New York City, particularly Manhattan’s Meatpacking District, was chosen for its accessibility to top clients and dealers across North America. This vibrant area, known for boutiques, exclusive restaurants, and hotels, blends industrial charm with contemporary sophistication, attracting those seeking pinnacle luxury experiences.
As Rolls-Royce’s largest market for two decades, North America has seen a dramatic increase in Bespoke complexity and creativity over the past three years. Private Office New York aims to further elevate the value of each commission in this key region.
