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FRAME Opens on Madison Avenue

FRAME Opens on Madison Avenue

Luxury lifestyle brand FRAME recently opened the brand’s second NYC store and a new retail concept on famed Madison Avenue.



The space is part gallery, part pop-up shop, and 100% a love letter to New York and the people that make it what it is. The Upper East Side location on Madison and 73rd is situated between cultural institutions, famed eateries, boutique shopping, and blue-chip galleries, just steps from Central Park.



Highlights of the space include a photo exhibition by co-founder Erik Torstensson, featuring famous friends and colleagues shot in NYC over the past five years using a Polaroid Big Shot camera – the same one used by Andy Warhol.



The center of the space features a piece of work by Gisue & Mojgan Hariri, a daybed from the John M. Hall collection, created from metal material from New York City subway grates. The space features several other significant vintage furniture pieces collected by Torstensson. Special limited-edition products will be available, such as a collaboration sweatshirt created in partnership with the iconic Carlyle Hotel. A limited-edition crew-neck sweatshirt stamped with the hotel’s iconic logo will be available for purchase, alongside the brand’s Fall 2020 collection.


FRAME’s new flagship store and second addition to the city will be open in early 2021, meanwhile, FRAME hopes this special New York City venue can be celebrated and enjoyed.

FRAME Madison: 900 Madison Avenue, New York, NY 10021