Travelers can now take advantage of yet another online service to make their trips a little more enjoyable. With the Pin.Pack.Go service from the Four Seasons hotel chain, travelers provide details on their travel plans in a few clicks through Pinterest. The hotel chain will then offer personalized tips and recommendations for making the most out of any trip.
The majority of travelers will never know the joys of a personal concierge service. After all, a person dedicated to responding to guests’ every need at all hours of the day and night, in addition to providing suggestions on where to wine and dine, is a rather high-end luxury.
However, internet users now have access to what may be the next best thing. The Four Seasons, whose 91-hotel network includes the George V in Paris, the Ritz in Lisbon and the Beverly Wilshire in Los Angeles, just to name a few, has applied its expertise in the matter to a new virtual concierge service.
77 out of 91 hotels offer the new virtual concierge service
The Four Seasons offers this virtual concierge service through Pinterest. Users create a board for their trip, adding information on their destination and on the type of experience they are looking for, whether a family vacation, a romantic getaway, or a cultural visit. Next, the user leaves a comment on the Pin.Pack.Go board specifying the destination city. The Four Seasons hotel located in the destination city will follow the user and send a request to collaborate on his or her board. Of the chain’s 91 hotels, 77 are participating in the service and will offer recommendations and insider tips.
Users are not required to reserve a room at one of the Four Seasons’ hotels to take advantage of the service. Over 4,200 Pinterest users have signed up to follow the Pin.Pack.Go board since its launch on August 15.
Press Release:
As more and more travellers take to Pinterest to plan their next adventure, Four Seasons introduces Pin.Pack.Go, a new trip planning service that re-imagines the way travellers share and receive travel recommendations. An industry first, Pin.Pack.Go leverages the power and popularity of Pinterest to connect guests with Four Seasons local experts worldwide.
Knowing the thrill of travel adventure begins long before a guest ever sets foot on a Four Seasons property, Pin.Pack.Go provides new opportunity to engage guests early on in their trip planning process, making Four Seasons a part of the adventure from the very first pin. Whether guests dream of star-gazing in the Serengeti or martinis on Mumbai’s highest rooftop patio, Four Seasons local experts will point them in the right direction, transforming their dream itineraries into reality.
To receive personalized recommendations from Four Seasons local experts, upcoming guests are encouraged to:
Create a Pin.Pack.Go board on Pinterest.
Leave a comment on the Pin.Pack.Go pin – http://pinterest.com/fourseasons/pinpackgo/ – indicating which Four Seasons you’ll be visiting.
The specified Four Seasons hotel will follow you on Pinterest. Follow back and invite the hotel to pin as a collaborator on your board. The hotel’s local experts will pin recommendations filled with insider knowledge and hidden gems.
Pack and go!
“Photo sharing platforms such as Pinterest are transforming the way our guests plan their trips, share ideas and select travel destinations,” says Elizabeth Pizzinato, senior vice president, marketing and communications, Four Seasons Hotels and Resorts. “Pin.Pack.Go extends the culture of service at Four Seasons far beyond our property walls creating new opportunities to provide guests with personalized recommendations and insider knowledge well before their trip begins.”
Four Seasons was the first luxury hotel company to establish a global presence on Pinterest, with a primary Four Seasons page, a Four Seasons Bridal page and more than 70 active property pages across all regions – from Los Angeles to Paris, Bangkok, Bora Bora and beyond.
Four Seasons continues to set the bar in social media engagement, leading the industry with continuous evolution and innovation. In 2013, Four Seasons received three Travel + Leisure Social Media in Travel and Tourism (SMITTY) Awards, including Best Hotel Chain. With a strong presence on Facebook, Twitter, Instagram, Youtube, Google+, Vine and more, Four Seasons continues to meet guests where they already are, embracing the power of social media to deepen guest engagement in meaningful and relevant ways.
