Consumers love to get freebies when they buy a piece of property. Free parking. Window treatments. Gym memberships. The list goes on an on. But who would have ever thought we would see a Lamborghini Aventador roadster on the list. That’s exactly what has happened with Dubai-based luxury developer Damac Properties. Damac is offering a new 2014 Lamborghini, BMW or Mini Cooper with purchases in select units during the Dubai Shopping Festival (DSF), which runs from January 2 to February 2, 2014.
The type of auto you get depends on the property purchased. The most expensive penthouses will get the Lamborghini.
Damac has a number of luxury properties included in this year’s promotion. They include the Burj Area of Dubai, DAMAC Maison-The Distinction, DAMAC Maison-Upper Crest and DAMAC Residenze in Dubai Marina.
Damac is one of the most aggressive luxury developers in Dubai. Recent projects include developments with brands such as Fendi and Versace. They are also developing a 42 million square foot golf community with the Trump Organization.
No word on what type of BMW or Mini Cooper would be given to buyers. But the Aventador would be quite the ‘freebie’. The Lamborghini Aventador starts at about $400,000. As you would expect, it’s a stunner. It features a a 6.5-liter V-12 engine that produces 691 horsepower.
Dubai is located in the United Arab Emirates on the southeast coast of the Persian Gulf. It is famed for its skyscrapers and luxury establishments. It is known as the ‘City of Gold’ as well as the ‘Shopping capital of the Middle East’. Its status as a retail and financial center continues to grow.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.