I recently spoke to the Milwaukee Journal Sentinel on luxury marketing, the growth of Pursuitist through social media channels and our ‘unheard of’ engagement on Facebook:
The rich will be with us always. Which makes marketing to them a pretty good bet. So figures Christopher Parr. “This audience,” said Parr, founder of a website that caters to those interested in, say, Petrossian caviar, $38,000 Hermès bags or the new Dior boutique in Courchevel, France, “does not go away.” Hence, Pursuitist.com, Parr’s online publication dedicated to the pursuit of luxury — and the advertisers who work the small but enduring and lucrative niche. – read more at the Milwaukee Journal Sentinel.