Digital Luxury Group, a digital marketing group, has announced the acquisition of Luxury Society, the leading social network for luxury professionals.
“With more than 30,000 members from 150 countries, they are the leading voice of the digital luxury revolution. We are delighted to welcome them as part of the family,” stated David Sadigh, Founder & CEO of Digital Luxury Group.
The transaction, made up of a mix of cash and shares, allows the Geneva-based DLG to add “community-based intelligence” and events to its research offer, while giving it a presence in Paris, the company said today in a statement. The new combined organization will provide luxury brands with unique industry intelligence, digital agency services, up-to-the-minute news and high quality BtoB events.
“We have been partnering with Digital Luxury Group for many years, jointly producing the World Luxury Index. Their unique brand intelligence technologies combined with their international presence and strong client portfolio makes them one of the hottest companies of our growing industry. Leveraging their proprietary research capabilities, together we are creating the leading luxury insights company,” added Pierre-Yves Poulain, who co-founded Luxury Society in 2008.
Luxury Society will continue to be the name for all community, news, and event activities, and will also release key intelligence reports such as the WorldWatchReport and World Luxury Index under its brand. Digital Luxury Group will represent the combined group activities as the parent company.