Twin Peaks. Blue Velvet. Dom Pérignon? Director David Lynch is best known for his rich and often disturbing films, filled with dreamy imagery and sometimes unsettling themes. Now, Lynch has entered into a new collaboration — designing the label for limited-edition bottles of Dom Pérignon Champagne, called ‘The Power of Creation.’ Bottles of Dom Pérignon 2003 and the Rosé 2000 will feature Lynch’s design.
Lynch says that the designs, which follow an ad campaign Lynch created for the company last December, came about through “a process of tuning in and then through experimentation getting something that expresses the essential nature.”
Filmmaker Luke Gilford created a video for Nowness.com to accompany the designs that emulates Lynch’s at times creepy style. Lynch himself makes an appearance. Gilford paid homage to the Mulholland Drive director by adopting his stylistic motifs, interspersing scenes from the exclusive party in Hollywood—featuring a live performance by The Kills and a DJ-set by Diplo for a crowd including the likes of Bret Easton Ellis, Bill Viola and Shannyn Sossamon—with the Lynch-designed bottle’s reveal capturing Los Angeles’ fantastical visage. “I showed up to my grandma’s house with a fog machine and lasers at 9am the day after,” explains Gilford. “Those images function a bit like non-sequiturs—of the same world, but kind of a hiccup, too. I wanted to build more of a dream sequence than a linear narrative.”
In a release, Dom Pérignon said the partnership with Lynch was natural because they have much in common, including “mystery, intensity, commitment, time, the constant reinvention of the self, and above all, absolute faith in the power of creation.”
