Why hire the usual human models when one can have the world’s most famous cat from fashion world to just purr effortlessly to promote a car? Choupette, the pet cat of designer Karl Lagerfeld has modeled for the 2015 Opel Corsa Calendar. The head of design and creative director at Chanel was roped by the German carmaker for the photo shoot of the new Opel Corsa.
Karl Lagerfeld has just opened the photo exhibition “Corsa Karl and Choupette” for the Opel 2015 calendar with a vernissage at the Palazzo Italia in Berlin. The unusual exhibition put on display Karl’s photographs and drawings that bring one of the most popular passenger cars in Europe, the Opel Corsa, and one of the most unique models, Lagerfeld’s Birman cat Choupette, under one roof.
Along with the twelve motives for 2015 Corsa calendar and private Polaroid photographs of Choupette, visitors will also be treated to additional photographs taken during the production of the calendar. Praising his muse, Karl Lagerfeld, the photographer of the 2015 Corsa Calendar, commented, “I think that the new Opel Corsa, especially in red and with the numerous different equipment options including the new seats, is great and that is why I have already ordered one. It is the perfect car for the city.”
Opel Group CEO Dr. Karl-Thomas Neumann stated, “I am delighted that we managed to prominently position the new Opel Corsa with the calendar and this exhibition and that Karl Lagerfeld, whose model Choupette is the focal-point of the vernissage, is here personally today to open the exhibition.”
The exhibition “Corsa Karl and Choupette” can be seen for free at the Palazzo Italia, Unter den Linden 10, in Berlin from February 4 to 22.