EcoHome reports on the melding of affluence meeting green, which isn’t a surprise:
Most Americans are willing to pay extra for a home with eco-friendly features, according to a new national survey by the Shelton Group. Released last week, the 2009 Eco Pulse report found nearly two-thirds of consumers would be willing to pay a 10% or higher premium for a home with a number of green features. Nine percent were willing to pay 30% more. “While consumers might not always be clear on what features should be included in a green home, what is clear is that consumers are increasingly aware–but not 100% convinced–that green can be associated with saving money,” said Suzanne Shelton, founder of the Knoxville, Tenn.-based Shelton Group. “In today’s economic climate, home builders can really benefit from marketing the money-saving aspects of their homes, as commercial builders have done for years.” – from EcoHome
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.