After being teased with just a couple of images of Gisele Bündchen, its time sit back and enjoy the whole campaign of Chanel’s latest campaign for No. 5 fragrance starring its newest face. Directed by Baz Luhrmann and starring Gisele Bündchen, the new film features ‘You’re the One That I Want’ audio track by Lo-Fang. Fashion and fragrance are fantasized in the best manner by Bündchen’s character in the film. Akin to most of the women today, the supermodel is shown struggling to balance her personal life, her work, her role as a mother and her relationship in Luhrmann’s story.
The film starts with Gisele surfing in a Chanel wet-suit with a Chanel surfboard. The images also show her dressed in a black embellished outfit sporting No. 5 earrings and a complementing pendant too.
Luhrmann also appears in a few scenes as we see a Chanel logo sparkling in the background of the NYC skyline. More Chanel touch can be seen in form of interlocked C pillows in Gisele’s fictional home.
Explaining his decision to rope in Gisele, the director stated, “I worked on the Chanel No.5 ad with Nicole Kidman 11 years ago, so when Chanel approached me about doing it again I thought: ‘What is the difference between the Chanel woman then and now?’ In a way Gisele became the script. I knew her when she was quite young and starting out, and she’s evolved so much in both her life and work. The film reflects that – this woman has a child, a real job and then she has this relationship. Gisele is the Chanel woman now.”
He also added that, “Gisele has a can-do attitude and an incredible positive energy. I would have dialled up or dialled down the amount of acting required in the ad depending upon what she brought and what she could do – and as you can see I’ve dialled it up.” Encapsulating her performance he stated, “Obviously she’s a mother but that isn’t her daughter in the film, yet you really believe the relationship she creates with that child. The Chanel team immediately embraced the idea of the child in the story – fragrance ads are so often about something unattainable, but this grounds it.”
Throughout the campaign, the spirit of Coco Chanel that has influenced the house is prevalent as Gisele is shown wearing the trousers, hitting the waves on the beach and gracefully slipping into a beautiful frock.