Brioni introduces its Fall/winter 2020 ‘Tailoring Legends’ advertising campaign featuring brand ambassador Brad Pitt. The ‘Tailoring Legends’ campaign with Pitt marks Brioni’s 75th-anniversary.
Lensed in Los Angeles by photographer Mikael Jansson, Pitt is portrayed in black and white images, capturing his laidback and effortless appeal.
The series of portraits stand out with an intimate atmosphere that contrasts with Pitt’s strong personality and brings his iconic sense of style to a selection of Brioni’s finest ready to wear and evening-wear from the Fall/Winter 2020 Collection.
The Brioni campaign was unveiled Tuesday in business newspapers and supplements, digital media outlets as well as outdoor and airport billboards in selected cities worldwide.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”