The eyebrow is now optional.

When it comes to eyebrows, high fashion has decided there is only one way to go – and go they must. Emma Watson and Cheryl Cole may adhere to the power of the brow to frame a face, but more and more models are bleaching them to the point of invisibility. The eyebrow, it seems, has become “excess” hair. Agyness Deyn, Lily Donaldson and Linda Evangelista have all gone eyebrowless recently. In Givenchy’s latest advertising campaign, eight male and female models recline in a French chateau looking curiously androgenous. Each is eyebrowless. Perhaps the trend has been a long time coming. Three years ago, the model Lara Stone bleached her brows on the advice of Carine Roitfeld, the esteemed editor of French Vogue. This year she starred at the autumn/ winter and couture shows, appearing on catwalks for Chanel, Jean Paul Gaultier and Prada among others. And this month the popular 90s model Kristen McMenamy, now 42, appears on the cover of Italian Vogue without brows, 17 years after she and Karen Elson popularised the look during the grunge years. – From Guardian