Purchasing the latest styles just become easier. The high-end online fashion retailer Net-a-Porter.com recently released its free iPhone application, the Net-App [official site]. It allows shoppers to browse and purchase new clothes and shoes as well as to create wish-lists and share them with friends. Now shoppers can browse its notoriously well-edited merchandise (Alexander Wang, Prada, Phillip Lim, etc.) and even complete purchases from just about anywhere. According to Alison Loehnis, vice president of sales and marketing at Net-a-Porter.com, one-fifth of Net-a-Porter.com’s customers have an iPhone or iPod Touch. Launched in June 2000, the Net-a-Porter website has been viewed by over 1.8 million women each month.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.