Amazon.com made another inroad into the market with its eReader – the Kindle – by getting the device into retail giant Best Buy.

Best Buy joins Target and Staples in selling the eReader. The moves are part of Amazon’s aggressive campaign to counter the new iPad from Apple and the Nook from Barnes & Nobles. With the new retail presences, plus deep price cuts and updated models, the Kindle continues to grow in popularity.

Watch for the Kindle to come to Best Buy this fall – perfect for the upcoming holiday season.