Formula 1 “supremo” Bernie Ecclestone was mugged and beaten up for his £200K Hublot watch. When life gives you lemonades, make an ad (pictured below). This is strictly a one-off ad appearing only in the Financial Times and the International Herald Tribune of December 8th and 9th 2010.
“Hublot watches is currently running a print ad featuring a photograph of a bruised and battered Bernie Ecclestone. The Formula 1 supremo received the injuries in a mugging where his own £200K Hublot was stolen, and the brand is a major F1 sponsor. Ecclestone apparently sent the image to Hublot himself, and suggested they use it in their advertising. The image appears on the ad above copy that states, ‘See what people will do for a Hublot’ and is then signed ‘Bernie’.” – read more
ok. and this speaks to an issue i have with advertising anyway- the prevalence for exploitation not just towards the advertised to, but the advertisers is very weird to me.