British outwear company Barbour has opened a new store in SoHo, New York. Located in the Cast Iron District, the store features apparel and accessories of Barbour from autumn/winter 2010 collection. There is also a plan to reopen the outpost with complete collections of garments and accessories of Barbour in the early spring.
“We are very excited to expand our New York presence with a new store in Soho,” notes Jamie Millar, Head of Retail for Barbour Inc., North America. “The neighborhood is steeped in history and culture, but is constantly evolving and remains one of the most fashionable neighborhoods in the country. With Barbour’s strong heritage and growing popularity among the fashion-forward, SoHo was a natural fit for Barbour. We are very excited to be joining such a prestigious shopping district.”
For Barbour, Soho , the historic Cast Iron District, an illustrious reputation of shopping district, is a naturally fitting location to have new space. There are a few other retail stores of Barbour Madison Avenue, Boston and Washington D.C.
Established in 1894, the brand’s coveted jackets have recently become a favorite of trendsetters including Alexa Chung, Peaches Geldof, and half of Manhattan.
Barbour Soho, 123 Wooster Street, at the corner of Prince
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.