Alex has written for Vanity Fair, Barrons, Bloomberg and Condé…
Art In The Age of Mechanical Reproduction firmly believes in empowering artists producing high quality work marked by fine craft and intellectual rigor. They recently had success with ROOT – crafting a truly authentic American liqueur with the style and care you’d expect from Art in the Age.
Now comes SNAP – the second of their historically informed organic spirits. SNAP takes its name from the Pennsylvania Dutch ginger snap cookie and will be available beginning in August.
About SNAP
The formula for SNAP is based on the Pennsylvania Dutch recipe for ‘lebkuchen’, or ginger snap. ‘Lebkuchen’ dates back to the late 1600s, when German Anabapists, seeking freedom from state-mandated religion, settled in present-day Pennsylvania. These original colonists were farmers who used hearty blackstrap molasses to sweeten their baked goods and meals, since refined sugar was not readily available. Neighboring British colonists considered this practice to be crude and unsophisticated, but today we know otherwise. Blackstrap molasses retains vital mineral complexes and antioxidants that are later stripped away during the white sugar refining process. The full-bodied, earthy flavor of molasses is unlike any other sweetener. Although the Pennsylvania Dutch did not distill ‘lebkuchen’, Art in the Age has succeeded in reviving this nostalgic recipe and fully realizing its potential as a unique distilled product.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.