Emporio Armani continues to be a proud partner of (RED), an organisation that works with global brands to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance AIDS programs in Africa. Since its launch in the Spring of 2006, more than $150 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana, Lesotho, Zambia, and South Africa and supports programs that have reached more than 5 million people.
Directed by renowned photographer Brigitte Lacombe, the Lazarus Effect ad campaign features Bono, Penelope Cruz, Javier Bardem, and a string of other famous (RED) supporters who demonstrate the power of 40c – one days worth of life-transforming antiretroviral medication.