Apple touts their ‘green’ aspects.
Apple this week launched a new section of its Web site devoted to promoting the company’s energy efficient machines and environmentally friendly manufacturing techniques. The new feature, entitled Apple and the Environment, provides information on how the Mac maker has made efforts to eliminate toxic substances from its machines, and also worked to make its hardware highly recyclable. Years ago, the company was targeted by Greenpeace over the use of toxic chemicals in its products. In 2006, Apple was given a 2.7 out of 10 rating in being environmentally friendly. Since then, the hardware manufacturer has made a clear effort to improve its image within the environmentally conscious community. “With a complete life cycle analysis of greenhouse gas emissions, Apple sets a new standard of full environmental disclosure,” the company said in a press release. “We’re the only company in our industry that considers the environmental footprint of every product we make. And we’re the only company to add up all our greenhouse gas emissions and tell you how they are distributed across — and beyond — a product’s lifespan.” – From Apple Insider