At the Macworld Expo on January 9, 2001, Steve Jobs announced the first version of a new music player called iTunes. Ten years later, iTunes has reached version 10.1.1 and it has evolved into media organizer and aggregator capable of storing music, movies, podcasts, apps, books, radio stations and playlists.
iTunes has become the center of our “digital lifestyle”, a strategy Apple CEO Steve Jobs started in 2001 with the “Digital Hub” revolution. And looking back at those promises, there’s no doubt a single software running on our Macs has become the most important part of our workflow. We sync iPhones, iPods and iPads to iTunes, we store media in it, we stream content from iTunes to a variety of speakers and devices. Feature-rich or bloated, it’s undoubtedly deeply integrated with the Mac and iOS ecosystem.
Below, the first demo at Macworld Expo that Steve Jobs gave of iTunes 1:
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.