Fiat Chrysler chairman Sergio Marchionne has made no secret of the fact that the Alfa Romeo brand is very important to the company and to him personally. In unveiling their new flagship sedan, the Giulia Marchionne said, “The Giulia represents the beginning of the rebuilding of the Alfa Romeo brand. We needed a team to think outside of the box to think from a clean sheet of paper. We needed people who could create a fresh approach. Alfa Romeo is different because it has been thorugh an intense purification process.”
Designed and built around the principle of “La meccanica delle emozioni” the goal was to create a sedan with a soul, that elicits emotions from the driver and all who see it. Based on this video, Alfa is hoping to raise some passions with Giulia.
In it’s Quadrifoglio trim, the Giulia will be powered by a 510 horsepower, V6 turbocharged engine, Alfa claims the Giulia will go 0-60 in 3.8 seconds. The rear-wheel drive sedan hopes to compete with the BMW M3, Cadillac CTS-V and Audi S4.
With design that’s clearly Italian, the Giulia’s overall shape is simple with complex curves and a sculpted surfaces to create a look that’s as much about the art as it is engineering. The Alfa Romeo signature triangular grill graces the car’s front along with an active aero splitter, that manages downforce for higher performance and better grip even at high speed. It’s part of a system Alfa calls Chassis Domain Control, which uses an on board computer to manage airflow, suspension, and torque vectoring for improved handling and performance.
The Giulia should join the 4C Coupe and Spider in showrooms next spring. Pricing hasn’t been announced, however, we hear rumors of a mid $40,000 target price for the base model.