Alexander McQueen’s new Paris boutique has won the second edition of the Prix Versailles for Commercial Architecture.
A jury of architects and cultural experts weighed in to choose the Rue Saint-Honoré boutique for its ability to integrate with its landscape, its exterior architecture, interior design and services. At 5,300 square feet, the new retail concept was conceived by the brand’s creative director Sarah Burton along with the UK’s David Collins Studio.
While last year’s inaugural competition judged boutiques in France only, this year’s contest was opened up to those internationally, with successful projects from Cambodia, the U.S., India and Brazil.
The British-based fashion brand Alexander McQueen opened the flagship store, their first in Paris, in September 2015.
“The Paris store is a truly significant opening and we are very proud to finally have a flagship in such an inspirational city. I am excited that customers will get to experience this exclusive McQueen world and shop in an immersive environment,” stated Sarah Burton, creative director of Alexander McQueen.
