The first of the Kindle killers is on the dock.
Through new partnerships with Verizon Wireless, Barnes & Noble, Best Buy, and other major US firms, the European-based Philips spin-off hopes to at least hobble the Amazon giant in North America. Set for release next month, Irex’s 8.1-inch touch screen eReader will be better than the Kindle in almost countless ways, officials contended during a press conference today in New York City. Unlike the Kindle, which is dedicated to sales from Amazon.com, the Irex DR800SG will support Barnes & Noble’s eBookstore and ultimately other e-comm sites, magazines, and newspapers, too, said Hans Brons, CEO and founder of Irex. Based in the Netherlands, Irex has been carefully eying the US e-reader marketplace for more than a year now, according to Brons. – From BetaNews
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.