Four Seasons Resort Punta Mita has unveiled the ultimate luxury tequila experience for the super-affluent. Priced at a staggering $20,000 for a group of two, The Ultimate Tequila Tour offers tequila aficionados a highly customized way to explore Mexico’s beloved spirit with exclusive behind-the-scenes tours, private tastings with an expert sommelier, gourmet cuisine prepared by a Four Seasons chef and two custom blended bottles of tequila.
“Premium tequila is one of the most coveted beverages in the world and is deeply rooted in Mexico’s history,” said John O’Sullivan, General Manager, Four Seasons Resort Punta Mita. “With our Ultimate Tequila Tour, we’ve created an incredible journey that takes our guests from blue agave fields to esteemed private cellars, providing special access to discover the origins of tequila and taste rare reserve blends of this beloved spirit.”
To begin the adventure, guests will fly by private helicopter to the family-run Mundo Cuervo distillery in the town of Tequila, Mexico. The nine-hour excursion will first take guests through the blue agave fields, a designated UNESCO World Heritage Site, where they will learn about the process of “Jima” harvesting and plant their own agave. A personal plaque will accompany each new planting, to ensure that in time, guests can return to taste tequila distilled from their very own agave.
Following the activities at the agave fields, guests will embark on a guided tour of La Rojeña, the oldest tequila distillery in the world, to learn about the inner-workings of tequila production and the different varieties of tequila. An expert sommelier will provide a behind-the-scenes look at the Reserva de la Familia, the underground cellar of the distillery, and offer guests a private tasting of tequila straight from the barrels. Guest will also bottle their own spirit, complete with a personalized serial number and customized seal.
Afterwards, enjoy a three-course lunch prepared by the Mundo Cuervo chef and Four Seasons Resort Punta Mita Chef and live music by an authentic mariachi band. To conclude the Extraordinary Experience, guests will be escorted to a private area of the distillery for an exclusive tasting of a selection of white, rested and aged tequila. The sommelier will guide guests through the blending process, allowing each to taste the most premium tequilas and find a blend perfectly suited to their palate. Each guest will leave with a one-liter demijohn, filled with their exclusive tequila blend.
The Ultimate Tequila Tour is priced at $20,000 for a group of two and is based on availability. For reservations, please call +52 (329) 291-6000 or visit www.fourseasons.com/puntamita.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.”