At NY Fashion Week, couture meets mass market

0 Comments 16 February 2010

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Outside the runways where designers are unveiling fashions in New York, Mercedes-Benz is showcasing its pricey SLS AMG Gullwing supercar next to Maybelline’s display of inexpensive lip gloss in an effort by both high-end and mass-market companies to raise their profiles and boost their consumer following. New York Fashion Week, a twice-yearly event that draws thousands of fashion insiders and fans, has a reputation for glamour, exclusivity and luxury yet is increasingly attracting sponsors such as Maybelline that sell modestly priced goods. – from Reuters

July 24, 2010 -- Searching for New York’s Best Lobster Rolls
July 17, 2010 -- Daily Dream Home: Bridgehampton, New York
July 13, 2010 -- New York Yankees Owner George Steinbrenner Dead at 80
July 13, 2010 -- What’s New in New York’s 5th Avenue Storefronts
July 12, 2010 -- Empire State Building goes green
June 20, 2010 -- Milan Fashion Week Men’s Collection Spring/Summer 2011
June 19, 2010 -- James Franco To Open Art Show At Clocktower Gallery
June 18, 2010 -- Hermès Baseball Glove & Baseball
June 14, 2010 -- InterContinental New York Times Square
June 13, 2010 -- Daily Dream Home: Long Island, NY

Tags: Fashion Week, New York

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