Hermès created its first line of home fragrances and debuted the art of scenting interiors with everything from candles to origami horses. While perfume has been an integral part of Hermes history since the 1930s, the French luxury house has plans to open Hermes’ first parfumerie in New York’s Financial District.
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Brooklyn-based artist Daniel Gordon adds to the multisensory experience by creating verdant projections at the store, which simulate the illusion of a “concrete jungle” replete with plants, trees and flowers.
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French perfumier Céline Ellena, the daughter of their in-house perfumer Jean-Claude Ellena, has also devised a new candle for the opening. Called “The Shop Around the Corner,” the fragrance is dedicated to New York and will be available only at the Hermès parfumerie. She spoke about her inspiration and mentioned that in New York “everything moves really fast, but sometimes, suddenly, time stops, and there’s the fragrance of a flower shop.” She added that she was inspired by the smell of curbside bodegas that provide Manhattanites with coffee, newspapers and the occasional bouquet of lilies.
Hermès U.S. CEO Robert Chavez spoke of their first perfume store which is set to open its doors in August 2015, “We saw an incredible opportunity to be part of a unique and immersive urban shopping experience.”
Hermès Parfumerie, Brookfield Place, 225 Liberty St., NYC
