The concept is the same. These mobile stores take shopping to the shopper. Here’s LA Times with the report:
Fast fashion has taken on a whole new meaning lately, with designer racks rolling into driveways; truckloads of athletic shoes, fitness experts and treadmills, touching down at food festivals; and full-fledged runway shows staged on the backs of flatbed trucks. “On many levels it’s the ultimate in customer service,” says fashion designer Cynthia Rowley, whose “mobile style unit” — a converted courier truck that serves as a boutique on wheels — has been on the road for the last year. “It’s more convenient, more immediate, and more of an experience than buying online to actually bring the store to our customers.” – read more from LATimes