The BMW Group has opened the world’s largest showroom for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles in the Emirate of Abu Dhabi. Abu Dhabi Motors, the BMW Group’s long-standing importer for the region, has invested $82 million in the new 35,000-square-metre showroom over its three-year construction.
Located in Umm Al Nar, it offers 172 parking spaces for customers and 120 work bays for BMW, MINI and Rolls-Royce vehicles.
The state-of-the-art facility can accommodate the display of 80 new and pre-owned cars, 10 motorcycles, and features a private cinema-style theatre and a F1 simulator. The showroom will also feature a pre-owned cars section and an aftersales and service center. The company claims that the service workshop will be able to work on 120 vehicles simultaneously.
The opening comes after strong performance in the region, with the German carmaker posting a nine percent year-on-year increase in sales in the Middle East in 2011.
Arno Husselmann, General Manager of Abu Dhabi Motors said: “This new facility will not only allow us to match our sales growth with our physical growth, but also underline our ambition to achieve greater results in the coming years as they have been designed with customer requirements and expectations in mind. We have already seen the benefits of this customer-oriented approach as we came out top of the customer service satisfaction index for the entire BMW Group Middle East.”
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.