Musician, entertainer, and global entrepreneur unveiled his personally designed new Lexus NX at an exclusive launch party in Paris Wednesday night.  The much-anticipated car was revealed just ahead of an exclusive DJ set by the Grammy-Award winner and frontman for the pop group The Black-Eyed Peas, played for attending guests from across Europe.

The special edition NX 200t F SPORT, which bears his name, catches the eye with an ultra wide body kit featuring brushed aluminum, carbon vinyl and matte pearl white paintwork.

The car is powered by Lexus’ all-new 2.0l VVT-iW turbo petrol engine and newly developed six-speed automatic transmission; Four 180° external cameras allow for panoramic pictures to be captured and displayed on a smart phone; Both the custom built steering wheel and hand embroidered Nappa leather interior carry’s willpower logo; Huge 22-inch alloys give it a highly luminous black machine finish.

With cutting-edge on-board technology, a sharply-styled exterior and an aggressive and sporty design, this NX is specifically aimed at younger, urban and more design oriented car enthusiasts.