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Wealthy Travelers Rank Their Favorite Luxury Hotel Brands

Wealthy Travelers Rank Their Favorite Luxury Hotel Brands

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Affluent travelers around the world have given top marks to luxury hotel groups like Small Luxury Hotels of the World, Leading Hotels of the World and Aman Resorts.

In a survey conducted by the Luxury Institute, high-income travelers from Europe, China and Japan were asked to rate their favorite luxury hotel brand based on factors like quality, exclusivity, social status and overall guest experience.

“The luxury hotel industry is growing in potential, but also in the dramatic number of brands that have top tier offerings,” said Luxury Institute CEO Milton Pedraza in a statement.

“The winners are those who can consistently provide remarkable guest experiences, as rated by the clients.”

Among European respondents — France, Germany, Italy and the UK — a group that curates small, independent luxury properties around the world, Small Luxury Hotels of the World, outranked the Ritz-Carlton brand by a hair (7.96 and 7.95 respectively).

Wealthy Chinese guests, meanwhile, gave the highest ranking to another luxury hotel group, Leading Hotels of the World, a portfolio of 430 luxury hotels across 80 countries.

Japanese travelers expressed a preference for the Aman Resorts brand, giving it an 8 out of 10 score.