Find out why the Levi’s Sherpa Lined Hooded Trucker Jacket, worn by Luigi Mangione, is causing a buying frenzy. Over 700 jackets sold in 48 hours due to its viral connection to the Brian Thompson case.
A simple jacket has become a nationwide obsession. The Levi’s Sherpa Lined Two-Pocket Hooded Trucker Jacket, worn by Luigi Mangione, the suspect in the Brian Thompson case, is flying off store shelves at an unprecedented pace. Speculation on Reddit and viral social media buzz have transformed this everyday piece of outerwear into a must-have fashion sensation. Here’s a closer look at how Luigi Mangione’s jacket became the unexpected face of “killer fashion” and why it’s now one of the most sought-after garments online.
What is the Jacket Worn by Luigi Mangione?
The jacket at the center of this viral trend is a Levi’s Sherpa Lined Two-Pocket Hooded Trucker Jacket. This rugged, stylish jacket features a green exterior with a cozy sherpa-lined hood. It’s widely recognized for its quality, warmth, and durability, but now it’s infamous for its link to one of the most talked-about criminal cases of the year.
The buzz began on Reddit, where users speculated that the jacket seen on the suspect in CCTV footage matched the popular Levi’s jacket. This connection set off a wave of attention online, with shoppers and fashion enthusiasts rushing to buy the jacket for themselves.
Why is Luigi Mangione’s Jacket So Popular?
1. Viral Social Media Buzz
Once the jacket was linked to Luigi Mangione, the internet’s curiosity exploded. A Reddit user’s observation of its similarity to the Levi’s version ignited a viral sensation. Social media platforms like Reddit, TikTok, and Twitterbecame flooded with comments and memes about the jacket’s “killer fashion” aesthetic.
2. Scarcity Marketing and FOMO (Fear of Missing Out)
Once shoppers realized the jacket might sell out, demand skyrocketed. Urgency drove buyers to purchase it before it was gone. According to Macy’s popularity tracker, over 700 units were sold in just 48 hours.
3. Pop Culture & Media Attention
Once major media outlets like GQ and Complex reported on the jacket’s connection to Luigi Mangione, it became a cultural symbol. This media spotlight fueled even greater demand as it gained notoriety as the “Luigi Mangione jacket.”
How Many Jackets Have Sold So Far?
The numbers are staggering. Here’s a look at the sales figures so far:
- Macy’s: Over 700 jackets were purchased within 48 hours according to its online item popularity tracker.
- Kohl’s: Sales for a similar Levi’s jacket also surged on the retailer’s site, with over 3,000 purchases recorded.
At one point, the jacket was listed as “unavailable” on multiple retailer websites, which only heightened demand as shoppers refreshed pages, hoping for restocks.
What Are People Saying About Luigi Mangione’s Jacket?
The internet’s fascination with this jacket is unlike anything seen before. Here’s a look at some of the reactions online:
- Reddit User Comment: “I just ordered one — not because I support the guy, but because the jacket’s aesthetic is on point.”
- Social Media Jokes: Users dubbed the jacket “killer fashion” and joked that it would make the perfect Halloween costume.
- Memes and Lookalike Contests: Lookalike contests emerged, with people posting images of themselves wearing similar green hooded jackets, imitating the infamous CCTV footage.
The surge in demand for the jacket mirrors other moments in pop culture where crime stories, TV shows, or documentaries make certain fashion items go viral.
Where Can You Buy Luigi Mangione’s Jacket?
If you’re looking to grab one of these now-famous jackets, here’s where to find it (if it’s still available):
- Macy’s: The jacket was briefly listed as “unavailable” but has since reappeared, sometimes with a sale price as low as $80.
- Kohl’s: Similar Levi’s hooded sherpa jackets are available on Kohl’s, but stock is quickly depleting.
- Amazon: Some versions of the Levi’s sherpa jacket can still be found on Amazon, but stock fluctuates.
Shoppers should be cautious of knockoffs, as some e-commerce sites have begun selling unofficial “inspired” versions of the jacket that may not be authentic Levi’s products.
Is This a Trend or a Fad?
Many are debating whether this is a true fashion trend or a viral moment that will soon fade. Here’s the outlook:
- Trend Potential: The jacket’s rugged, cozy design fits the ongoing “workwear” fashion trend that’s been popular for years. It’s also a practical choice for colder weather.
- Fad Potential: Since its popularity is tied to a criminal case, its appeal may be short-lived. However, Levi’s could produce limited runs to maintain demand.
Whether it’s a long-term trend or a fleeting fad, one thing is certain — Luigi Mangione’s jacket is more than just outerwear; it’s become a pop culture icon.
The Levi’s Sherpa Lined Two-Pocket Hooded Trucker Jacket, made famous by its connection to Luigi Mangione, has become a viral sensation. With over 700 purchases on Macy’s and 3,000 on Kohl’s in a matter of days, its popularity is undeniable. Thanks to social media buzz, Reddit speculation, and a flurry of memes, this jacket’s journey from ordinary outerwear to pop culture icon highlights the power of internet-driven hype.
FAQs
1. What jacket did Luigi Mangione wear? Luigi Mangione wore a Levi’s Sherpa Lined Two-Pocket Hooded Trucker Jacket, which has since become a viral sensation.
2. How many Levi’s jackets were sold? Over 700 units were sold on Macy’s in 48 hours, and Kohl’s saw more than 3,000 purchases of a similar jacket.
3. Where can I buy Luigi Mangione’s jacket? Check Macy’s, Kohl’s, and Amazon, but availability is limited due to high demand.
4. What makes this jacket special? The jacket features a sherpa-lined hood, rugged green fabric, and timeless design. Its link to a high-profile case made it a pop culture symbol.
5. Will this jacket remain popular? It’s hard to say. It could be a short-lived fad, but since it’s a classic Levi’s piece, it could become a lasting fashion trend.