The Walt Disney Studios has launched a new Disney Movies app, exclusively for the Apple iPad, that lets users discover more about current and classic Disney movies. The app is part of the continuing effort to engage fans and provide them with access to their favorite Disney movies on the platform they prefer.
“The Disney Movies app is a perfect way for our fans to learn more about the amazing creative content that is currently available from The Walt Disney Studios,” said Greg Brandeau, the Studios’ Chief Technology Officer. “Whether they want to head straight to their local theater, buy the latest Blu-ray or DVD, download the newest digital release on their iPad, or search and discover new details about our films, the Disney Movie app provides fans with a dynamic and engaging experience.”
Once iPad users have downloaded the free Disney Movies app, fans can preview the most recent trailers and read a synopsis of featured movies. Movie lovers can see local theaters and showtimes for their favorite Disney films and immediately buy tickets via Fandango and other online movie ticket providers. The upcoming “The Sorcerer’s Apprentice” is the first new release to be offered on the Disney Movies app, along with other Disney movies that are already in theaters.
With movies that are available via the Studios’ Home Entertainment division, the app has the ability to connect consumers directly to online retailers such as Amazon, Walmart, Best Buy and Disney Store to purchase Disney movies on Blu-ray(tm) or Disney DVD. More partners will be added with future updates of the app. For users who would prefer to receive movies electronically, iPad users will also have the ability to download them digitally into their iTunes or Vudu account.
More than 60 movies are featured in the app’s innovative user interface. Due to the nature of its simple and sophisticated design, the app can be updated as soon as new content becomes available. An iPhone and iPod touch compatible app will be available this summer and apps for other smart phones are also in development.
The Walt Disney Company has shown great success creating “must-have” apps for the iPad. The ABC Player app has been downloaded over 850,000 times since iPad’s April 3 launch and more than 4.5 million episodes have been started. ESPN’s ScoreCenter XL and ESPN Pinball are among the top apps in their respective categories (Sports and Games) and other Disney-branded games are also extremely popular on the device.