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Volkswagen’s ‘People’s Car Project’
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Volkswagen’s ‘People’s Car Project’

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Volkswagen invited the people of China to submit their best design ideas, and they now have three concepts to show for it. A Hover Car, a Music Car and a Smart Key concept were unveiled at the 2012 China Auto Show, the result of Volkswagen’s “People’s Car Project.” Launched last year, the initiative asked users to log onto a website and submit ideas that could be discussed with others, in what the German described as “mass manufacturing.” 33 million page views and 119,000 submissions later, the “People’s Car Project” will be extended indefinitely, Volkswagen announced.



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