Here’s the first look at the new Vittoria Coffee commercial starring Al Pacino. This is the first commercial from the Oscar winning actor. The campaign was directed by Academy Award winner Barry Levinson, of Rain Man and Good Morning Vietnam. Ridley Scott’s production company RSA produced the ad.
From Vittoria Coffee: Screen legend and Oscar-award winning actor Al Pacino is set to star in a print and television campaign for Vittoria, Australia’s No.1 pure coffee brand, in what is his first ever product endorsement in his career.
The television campaign was directed by Academy Award Winner Barry Levinson, best-known for films such as Rain Man, Good Morning Vietnam, Wag the Dog and Sleepers and will be produced by RSA the production company owned by Ridley Scott. Celebrity photographer Brigitte Lacombe, whose work has appeared in Vanity Fair, The New Yorker and The New York Times Magazine who has photographed the likes of Barack Obama, the Dalai Lama and Bob Dylan has been engaged to shoot the print campaign.
“We’re incredibly proud and honoured that Al Pacino has agreed to star in a commercial for Vittoria.
What’s even more incredible is this is the first time the star of Godfather, Scent of a Woman and Scarface has agreed to endorse a product,” said Les Schirato, CEO of Vittoria Coffee, the 100% family owned Australian company.
And here’s reactions, Forbes’ Bill McCuddy reviews the Vittoria Coffee’s new campaign featuring Al Pacino: