From the Martha Stewart Living Omnimedia Inc. Q1 2010 Earnings Call Transcript — it was mentioned by Robin Marino (President/CEO Merchandising of Martha Stewart Living Omnimedia) that Viking Range will “design and supply a line of outdoor products under the Emeril brand name.” Bam! An Emeril BBQ anyone?
Last but certainly not least Emeril. Emeril’s merchandising products had a terrific performance in the quarter with double digit increases in several key partnerships. Emeril’s all clad cookware line registered significant growth in sales at both Macy’s and Bed Bath and Beyond. His coffee line with Timothy’s also did very well driven by retail sales of his K-Cup program at Bed Bath and Beyond, Macy’s, Kohl’s and on Amazon.
We are very pleased with these results and are exploring new distribution opportunities. In fact, a long-term friendship between Emeril and Viking founder and CEO, Fred Carl, recently resulted in an agreement where Viking will design and supply a line of outdoor products under the Emeril brand name.
Over the past five years we have worked very hard to build a new foundation for our merchandising business. With a diverse stable of what we consider first in class partners we have strategically repositioned our merchandising business model and we are already seeing the benefits in what has been a solid quarter. We are pleased with the performance of our existing programs and are very encouraged by the early results of our newer offerings. As we begin 2010 we begin what we believe will be a new story of growth and expansion in our merchandising business.