Italian brand Versace has unveiled a new women’s scent, a female partner to the popular Eros fragrance.

Titled ‘Eros Pour Femme’, the new eau de parfum is a feminine sidekick to Versace’s 2012 hit Eros. “Eros Pour Femme is the ultimate in power and seduction from Versace,” explained creative director Donatella Versace.

The juice opens with a blend of Sicilian lemon and Calabrian bergamot top notes. This opens into a heart of pomegranate, jasmine, and peony, before heading into a smooth, woody drydown with heady musk.

The golden bottle comes with the classic Versace Greek key and gold Medusa motifs, and is presented inside a tiroir-opening fine jewelry-style box.

The campaign starring Dutch model Lara Stone with Brian Shimansky sees Eros (god of love) meet a mermaid, all captured by Mert Alas and Marcus Piggott.

“Eros is the God of love, but for the campaign for Eros Pour Femme, I wanted it to almost seem as if Eros himself was being seduced, such is the strength of the woman,” added Donatella.

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