A look at a small, but growing, niche market.
If you don’t wear animals on your body, chances are you’re loath to smear one on your face. And even if an animal byproduct isn’t used in a moisturizer or a blush, those who don’t eat or wear products of any kind from beings that walk, fly or swim have another concern. They want to know that the goods they use weren’t tested on animals. Satisfying the demand for products that fit those descriptions is an über-niche market in the cosmetics industry: vegan beauty products. – From LA Times