Bulgari is celebrating its 130th anniversary by opening a new store in Rome. However the ultimate commemorative feat is the launch of the Ultimate Temptation necklace. Since Bulgari’s association with the snake motif goes back in history, it isn’t new to discover the memorial piece of jewelry sporting the same glittering, slithering serpenti.

Bulgari's_130th_anniversaryThe Ultimate Temptation necklace was worn by Bulgari ambassador Carla Bruni-Sarkozy at the opening event. The magnificent creation dazzles with a 60-carat diamond necklace that is highlighted by an amazing 12.16-carat drop.

Bulgari's_130th_anniversary_Carla_Bruni-Sarkozy

Bulgari_Serpenti_necklace_23.75-carat_emeraldAmong the other designs of this special collection that were put up on display, Bulgari’s white gold Serpenti necklace with 23.75-carat emerald also stole the show.

Bulgari's_130th_anniversary_spanish_stepsBulgari has commissioned Peter Marino, the world’s most sought after architect of luxury fashion stores, to do the interiors of the brand’s Rome flagship.

The Italian jewelry and luxury goods company also marked the opening of their newest store at Via dei Condotti by pledging €1.5 million (over $2 million) to restore the Roman landmark, Spanish Steps.

Via Vogue 

Bulgari