Rideshare service Uber has come up with a unique solution to a uniquely Dutch problem: cars equipped with bike racks to take both passengers and their rides back home.
Cycling is a deeply ingrained part of daily life in Amsterdam: 75 percent of Amsterdammers own a bike and more than half of all journeys in the city center are made by bike.
It’s also estimated that Amsterdam is home to about 880,000 two-wheeled rides.
And while cycling is the heavily favored mode of transportation in the city, biking home can be tricky when it rains or after a few drinks.
Enter Uber Bike.
Integrated into the Uber app for users in Amsterdam, an UberBike option allows customers to hail a car that comes equipped with a bike rack. UberBike charges the standard rate plus an addition €4 for the bike.
The company previously launched UberBike in São Paulo, Brazil. No word on whether the service will be expanded outside Amsterdam and São Paulo.
Roger Scoble blogs about the latest gadgets, travel and luxury news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures.