Gilt MAN (Gilt.com) announced today the launch of a new editorial site, Gilt MANual: The Daily Guide to Permanent Style (Giltmanual.com), led by editorial director and former Men.Style.com executive editor Tyler Thoreson. Gilt MANual will be an editorial complement to the Gilt MAN retail environment. Gilt MANual will be both a discovery engine for the best new brands as well as a resource for guys looking to develop and hone their own personal style offering smart, irreverent advice on style, grooming, etiquette, food, drink, and more.
“This is an incredibly exciting moment in the evolution of men’s fashion,” said Tyler Thoreson, editorial director, Gilt MANual. “A new generation of guys has discovered the joys of dressing well–because they want to, not necessarily because they have to. At the same time, a new generation of brands has emerged to meet that demand.
“This renewed interest in looking good has been accompanied by a thirst for knowledge,” said Thoreson. “Guys today don’t just want to know what to wear. They want to know how to wear it, and where, and when. Gilt MANual will be their go-to resource for real-world advice and answers.”
To help guys look their best, Gilt MAN has enlisted an all-star editorial team including a roster of boldfaced contributors, including legendary journalist, author and dandy Gay Talese, Michael Williams of the influential blog A Continuous Lean, and New York banker and bon vivant Euan Rellie as well as senior editor Joshua David Stein, who has written for magazines such as Maxim, New York, T: The New York Times and Departures. Gilt MANual will be updated multiple times per day with blog posts, features, profiles, advice and an ever-expanding library of how-to content.
“Gilt MANual isn’t just about the one-way flow of information,” Thoreson added. “We want Gilt MANual to be the place guys come to talk style the way they talk about sports: with equal parts passion and humor.”
“There are many places online that offer advice, authority and community for women, but this is truly a unique offering in the men’s space,” said John Auerbach, general manager, Gilt MAN. “This will be a one-stop destination that combines independent editorial with a new entry point to Gilt MAN’s curated retail environment–all dedicated to the male audience.”
The Gilt MANual site was designed by award-winning digital experience agency Code and Theory, known for its innovative interactive work with The Daily Beast, Bottega Veneta, and on the new Vogue.com.
Gilt MAN (www.Gilt.com), launched in October 2009, was the first in the flash-sales space to offer a dedicated entry point for male shoppers–curating a broad range of daily sales from apparel and lifestyle items to gadgets and sporting gear–and is now the first to offer a dedicated voice, GILT MANual, an essential component to building member engagement and driving sales.