To make a big statement in the heart of New York city, Tumi has opened its latest flagship store at 610 Madison Avenue. New Jersey based manufacturer of suitcases and bags for travel has thrown open the doors of this 1,800 sq ft outpost to woo shoppers to with their new appearance.
It is designed by award-winning international designer and architect, Dror Benshetrit to attract visitors to indulge in effortless shopping experience. The brand’s logo, illuminated in signature red color, is installed on the façade of the second floor in an attempt to be visible from far end of the street too.
Clients can step in to come across day bags right at the front of the store. Larger travel cases are placed on pristine white platforms at the rear end and at the center, smaller leather items, like wallets and phone cases, are displayed on white tables. All the products are available to be tried on hand without hesitation. The brand has also brought forth their monogramming station, readily accessible for customers keen to add a personal touch to their shopping.
Designboom explained that the interiors have been done up with emphasis on neutral toned materials to provide suitable backdrop to highlight Tumi’s wide-ranging collection. The 18 ft ceilings rise high to render generously soaring legroom. Other features like walnut-finished wooden fins and highly polished metal fixtures add to the elegant interiors. Also four-paneled 12 ft flat screen run the label’s seasonal marketing campaigns, keeping the shoppers and those accompanying them glued.
Dror Benshetrit shares the same sentiments as the luggage brand, ‘When you look at a TUMI bag, there’s a lot of logic and reasoning behind the design. Whether you’re creating a bag or a store, you’re designing for that same customer. We wanted to add a sense of hierarchy within the space to provide a seamless experience – moments where the consumer is guided towards what they’re looking for. TUMI customers know exactly what they want.’
CEO of Tumi, Jerome Griffith also stated, ‘As a design leader, we seek partners with a shared philosophy who can also bring a fresh perspective. Our relationship with Dror began with a successful product collaboration. Partnering with Dror for the new store design was a natural fit. Together, we developed a space that represents our heritage of design excellence, technical innovation and superior functionality.’
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.