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Traders Rev Up Aston Martins, Maseratis as Supercar Taboo Fades

Traders Rev Up Aston Martins, Maseratis as Supercar Taboo Fades

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Trader Craig Poler couldn’t hold out any longer. Browsing at the Miller Motorcars dealership in Greenwich, Connecticut, he spotted the $130,000 Aston Martin Vantage Coupe he had been dreaming about for months. “The second I saw it I knew I was going to buy it,” said Poler, 48, who trades oil and petroleum products. “I’ve wanted one for a long time, since I started seeing them in London when I went on business.” Super-luxury cars, whose sales plunged after Lehman Brothers Inc.’s collapse and the ensuing financial crisis, are making a comeback. Fiat SpA’s Maserati and Ferrari brands, Bayerische Motoren Werke AG’s Rolls-Royce and Daimler AG’s Maybach are moving out of the lots again as taboos over conspicuous consumption fade with the recovering economy. – from BusinessWeek