Avenue des Champs-Élysées is not just any street in Paris, it is a destination visited by the most affluent shoppers in the world. This fact lures the world’s most renowned brands to establish a store on the most famous and fashionable avenue in the world. And Tiffany & Co. is the latest brand to open up a flagship store on the Champs-Elysées.
Tiffany executives and Jessica Biel gathered for ribbon cutting at new store on June 10, 2014.
The opening marks a new milestone in Tiffany’s connection to Paris which began in 1850 when the company established its first store in the French capital. Located at 62 Avenue des Champs-Élysées, the European flagship store spreads over 10,765 square feet. The three storey Parisian outlet woos bling-seekers with Tiffany’s high end collections that include the best of fine jewelry, fashion jewelry, signatures designs as well as uber-stylish accessories.
Designed to add oomph to the glamorous world of diamonds and other precious gemstones, the stylishly designed flagship accommodates three private salons and a library. Also a 1,837 glass piece Tiffany chandelier, designed by Studio Roso, adds up to the décor along with other interesting contemporary features like light fittings by Michele Oka Doner and mirrored mural by Hugo Dalton. The levels are connected by a Calacatta marble and limestone staircase that encircles the magnificent chandelier.
Also a hand-painted art installation inspired by the ribbon that wraps the Tiffany Blue Box is the highlight of the second floor’s décor.
To celebrate of the American multinational luxury jewelry brand’s latest opening in the City of Lights, the famed Luxor Obelisk at Place de la Concorde was bathed in Tiffany Blue lights.
Frédéric Cumenal, president of Tiffany & Co, stated, “This is a significant development and sales opportunity for Tiffany & Co. While we have been successful in operating three smaller stores in Paris, establishing this store on the Champs Elysées will be the ultimate symbol of Tiffany as a truly global luxury brand.” He also added, “This is a preeminent location that firmly places Tiffany & Co. on an international stage, in the heart of a city where people from all over the world come to visit and shop.”
