Roger Scoble blogs about the latest gadgets, travel and luxury…
St. Erik’s, a Swedish-based microbrewery, offers five potato chips available for a mere $56, created to be accompanied with the brand’s premium beer.
Each chip is delicately made by hand by the talented chefs of the Swedish National Culinary Team to achieve the perfect balance with all the ingredients, and they pair perfectly with St. Erik’s India Pale Ale.
“St. Erik’s Brewery is one of Sweden’s leading microbreweries and we’re passionate about the craftsmanship that goes into our beer. At the same time, we felt that we were missing a snack of the same status to serve with it,” brand manager Marcus Friari says in a statement. “A first-class beer deserves a first-class snack, and this is why we made a major effort to produce the world’s most exclusive potato chips. We’re incredibly proud to be able to present such a crispy outcome.”
The recipe for the chips was dreamed up by chef Pi Le. The ingredients include matsutake, one of the world’s most sought-after species of mushrooms, and a special truffle seaweed from the Faroe Islands that can be found only in cold tidal waters.
Chef Pi Le said: “All of the ingredients are of a stature that not many will have tried before.”
Most importantly, “all income generated from the sale of these chips will be donated to charity.”
A limited batch of 100 boxes of five chips each went on sale last week, and are already sold out.
Roger Scoble blogs about the latest gadgets, travel and luxury news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures.