In only a few hours, the World Cup will be awarded to the winner. But, the World Cup is traveling in style, courtesy of Louis Vuitton. The travel case features gold-colored clasps and the famed LV logo theme. Soccer governing body FIFA ordered it in March. The World Cup trophy has always been transported in an armored metal case – largely for reasons of security. But as Louis Vuitton spokesman Antoine Arnault put it: “There was no reason why security couldn’t be synonymous with elegance.”
British top model Noami Campbell poses with Louis Vuitton’s director of communications, Antoine Arnault, during the presentation of the case that will carry the FIFA World Cup in Paris.
“We are very proud to have been chosen by FIFA to create the case in which the world’s ultimate sporting prize will in future travel the globe,” a spokesperson for Louis Vuitton said. “This exceptional commission truly honours Louis Vuitton’s 150- year tradition of craftsmanship and savoir-faire. We are also delighted to be part of the great festival of football that the 2010 FIFA World Cup promises to be, and to renew our ties with the host country South Africa, with which we have had for many years a very special relationship.”