Now Reading
The New Jaguar XJ

The New Jaguar XJ

Avatar photo
Pursuitist Luxury Best Luxury Blog

Robb Report looks at the spiffy new Jaguar XJ.

The redesigned Jaguar XJ (www.jaguar.com) looks young and stylish—just like the type of person who is apparently supposed to drive it. At a July unveiling event in London, Jaguar appeared intent on reestablishing the cool quotient of the XJ, a sedan whose basic shape had not changed dramatically since company founder Sir William Lyons introduced it in 1968. With music pounding and Champagne flowing, Jaguar revealed the XJ at the Saatchi Gallery, a contemporary art establishment set in a converted part of the Duke of York’s Headquarters in the city’s Chelsea neighborhood. The attire of choice was unbuttoned Armani suits for the men and leather miniskirts for the women. – From Robb Report