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The new ‘it’ bag
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The new ‘it’ bag

Alex Carter

Great report from Catherine Caines and Natasha Silva-Jelly on the history of the ‘it’ bag:

It all started with the Fendi Baguette. Followed closely by the Prada Bowling bag. And over the next decade, from the late 1990s, each new season spurned a swoon-worthy new incarnation of the “it” bag. Such was the lust for owning the bag of the season that women all over the world clambered to become part of the elite club. The VIP entry fee; their Givenchy Nightingale, YSL Muse, Gucci Hobo, Hermes Birkin or Chanel Classic. – from Brisbane



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