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Alex has written for Vanity Fair, Barrons, Bloomberg and Condé…
Borders Group Inc., the unprofitable bookseller, is entering the digital-book market with an e-reader more than 40 percent less expensive than devices from Amazon.com Inc. and Barnes & Noble Inc. The retailer began taking orders today for Kobo Inc.’s $149.99 digital-book reader, the company said in a statement. Amazon.com’s Kindle and Barnes & Noble’s Nook sell for $259. The device will be delivered in June. It will be sold in stores in August. Borders has a 20 percent ownership stake in Kobo, Mary Davis, a spokeswoman, said by telephone. “They are certainly trying to break in with a lower-cost reader,” Michael Souers, a New York-based analyst for Standard & Poor’s, said in a telephone interview. “It’s their only hope, because they are facing competition that is already entrenched.” – From Business Week
![Avatar photo](https://cdn.pursuitist.com/wp-content/uploads/2016/09/Alex-Carter_avatar_1473260063.jpeg)
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.