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The Digital Life of Luxury Brands

The Digital Life of Luxury Brands

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Pursuitist Luxury Best Luxury Blog

Digital Strategies for Luxury Brands is an overview of the top 10 ways that luxury brands are currently engaging with consumers online. The presentation, by Marci Ikeler and Phil Jackson for Publicis NY, showcases great digital strategies for luxury brands. They provide a fantastic snapshot – 10 ways to engage with luxury consumers online – and all brands can take a piece of this action. We particularly like the “tell a great story”. “be a cultural tastemaker” and “provide a trusted guide …” recommendations.

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  • Interesting article. I think the biggest challenge for luxury manufacturers when going global is maintaining an exclusive feel whilst still reaching the masses.

    One way around this would be tying adverts to certain high brow publications.

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